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Outreach This Creator For FreeПостельное Белье is a Home & DIY creator on Instagram based in Russia, tracked in the InstME index with 919.2K followers. The account has published 25,344 posts, currently around 2 posts a week. Engagement runs at 1.54%, or about 11,820 likes and 2,304 comments per post.
Postelnoe_belye_yug has built an audience of 919.2K followers on Instagram over 25,344 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Postelnoe_belye_yug's 1.54% engagement rate comes in above the median of 0.63%.
Roughly one in 5 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 2 posts per week.
The account follows just 2,548 others against 919.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,000–$9,200
Based on 919.2K followers and a 1.54% engagement rate, a single sponsored post by Postelnoe_belye_yug is worth an estimated $5,000–$9,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Russia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Postelnoe_belye_yug | Cohort median |
|---|---|---|
| Engagement rate | 1.54% | 0.63% |
| Average likes | 11,820 | 1,415 |
| Average comments | 2,304 | 30 |
| Posts per week | 2.34 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Postelnoe_belye_yug | Cohort median |
|---|---|---|
| Engagement rate | 1.54% | 0.7% |
| Average likes | 11,820 | 1,466 |
| Average comments | 2,304 | 49 |
| Posts per week | 2.34 | 0.91 |
Median values from 124 accounts in Russia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 17, 2026
Постельное Белье is a home & diy creator based in Russia on Instagram, with 919.2K followers.
Постельное Белье posts on Instagram as @postelnoe_belye_yug.
Постельное Белье has 919,188 followers on Instagram (919.2K) as of Sep 17, 2026.
Постельное Белье's engagement rate is 1.54%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Постельное Белье average 11,820 likes and 2,304 comments.
Постельное Белье posts about 2 times per week on average.
Постельное Белье is registered as a creator account on Instagram.
Постельное Белье is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 25,344 posts.
Постельное Белье's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
25,344
Avg Comments
2,304
345.8K
Engagement
0.39%
A sponsored post from Постельное Белье is estimated at $5,000 to $9,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
