📓a living room bookshop & publisher, since 2014 🏠 @pasarsanta's upper floor 🕒 2-7pm (Mon-Fri) 12-7 pm (Sat-Sun) 📬 / DM
Followers
70.3K
Following
761
Total Posts
Engagement Rate
0.8%
Avg Likes
546
Avg Comments
Reaching 70.3K followers on Instagram, POST Bookshop is a Bookstore brand based in Indonesia. To date POST Bookshop has posted 4,252 times, currently less than one post a week. Typical posts draw 546 likes and 13 comments, putting engagement at 0.8%.
With 70.3K followers across 4,252 posts, Post_santa is one of the Bookstore accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Post_santa's 0.8% engagement rate lands below the median.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Over recent weeks, Post_santa has published less than one post per week.
InstME's audience-quality checks score Post_santa at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 70.3K followers and a 0.8% engagement rate, a single sponsored post by Post_santa is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bookstore
| Metric | Post_santa | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.45% |
| Average likes | 546 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Post_santa | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.5% |
| Average likes | 546 | 133 |
| Average comments | 13 | 6 |
| Posts per week | 0.1 | 0.86 |
Median values from 2,221 accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
POST Bookshop is a bookstore brand based in Indonesia on Instagram, with 70.3K followers.
POST Bookshop posts on Instagram as @post_santa.
POST Bookshop has 70,349 followers on Instagram (70.3K) as of Jul 16, 2026.
POST Bookshop's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by POST Bookshop average 546 likes and 13 comments.
POST Bookshop posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of POST Bookshop's followers are low-quality or inactive, giving an audience-quality score of 82/100.
POST Bookshop is registered as a business account on Instagram.
POST Bookshop is categorized as a bookstore account in the InstME index, based on the profile's bio and Instagram category across 4,252 posts.
4,252
13
Posts / Week
0.1
Growth Score
16 / 100
ER Rank
31th
Engagement
1.61%
POST Bookshop's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from POST Bookshop is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
