The largest indie bookstore in Texas 📍Located in the heart of downtown Austin. Open 9AM-9PM daily. A Community Bound By Books 📚 Shop local!
Outreach This Creator For FreeBookpeople is a Lifestyle brand based in United States, with 92.8K followers on Instagram. To date Bookpeople has posted 7,741 times, currently less than one post a week. Engagement runs at 0.38%, or about 335 likes and 18 comments per post.
Bookpeople operates a Lifestyle account on Instagram, pairing 92.8K followers with 7,741 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Bookpeople's 0.38% engagement rate lands in the bottom quarter (median: 3.25%).
The like-to-comment split is roughly 19 to one, indicating an unusually discussion-heavy audience.
Bookpeople currently publishes less than one post per week.
InstME estimates 15% of Bookpeople's followers are low-quality or inactive, for an audience-quality score of 82/100, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$600
Based on 92.8K followers and a 0.38% engagement rate, a single sponsored post by Bookpeople is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bookpeople | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 3.25% |
| Average likes | 335 | 875 |
| Average comments | 18 | 33 |
| Posts per week | 0.11 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bookpeople | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 1.85% |
| Average likes | 335 | 476 |
| Average comments | 18 | 29 |
| Posts per week | 0.11 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Bookpeople is a lifestyle brand based in United States on Instagram, with 92.8K followers.
Bookpeople has 92,807 followers on Instagram (92.8K) as of Sep 30, 2026.
Bookpeople's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Bookpeople average 335 likes and 18 comments.
Bookpeople posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Bookpeople's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Bookpeople is registered as a business account on Instagram.
Bookpeople is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 7,741 posts.
Bookpeople's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
7,741
Avg Comments
18
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.65%
A sponsored post from Bookpeople is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
