A design-focused electric performance car brand.
Followers
865.3K
Following
35
Total Posts
Engagement Rate
0.52%
Avg Likes
4,424
Avg Comments
Polestar runs a verified Automotive brand account with 865.3K followers on Instagram. To date Polestar has posted 2,509 times, currently around 2 posts a week. Posts average 4,424 likes and 36 comments, an engagement rate of 0.52%.
Polestarcars is an Automotive account whose 2,509 posts have grown a following of 865.3K on Instagram.
Benchmarked against 1,181 Automotive accounts with 100K–1M followers, Polestarcars posts a 0.52% engagement rate that is below the median of 1.12%.
One comment lands for every 124 likes, which reads as an audience that mostly engages through likes.
Polestarcars's output runs to about 2 posts per week.
With 865.3K followers but only 35 accounts followed back, Polestarcars shows the ratio of a well-established account.
Estimated sponsored-post value
$3,000–$5,600
Based on 865.3K followers and a 0.52% engagement rate, a single sponsored post by Polestarcars is worth an estimated $3,000–$5,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Polestarcars | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.12% |
| Average likes | 4,424 | 2,576 |
| Average comments | 36 | 48 |
| Posts per week | 2.4 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Polestar is a verified automotive brand on Instagram, with 865.3K followers.
Polestar posts on Instagram as @polestarcars.
Polestar has 865,284 followers on Instagram (865.3K) as of Jul 15, 2026.
Polestar's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Polestar average 4,424 likes and 36 comments.
Polestar posts about 2 times per week on average.
Polestar is registered as a business account on Instagram and is verified.
Polestar is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,509 posts.
Yes. Polestar carries the blue verified badge on Instagram.
2,509
36
Posts / Week
2.4
Growth Score
10.4 / 100
Follower Ratio
24722.4×
Engagement
0.51%
A sponsored post from Polestar is estimated at $3,000 to $5,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
