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303.1K
Following
1.1K
Total Posts
Engagement Rate
1.07%
Avg Likes
3,179
Avg Comments
P.O.D. - Payable On Death is a verified Business brand on Instagram, tracked in the InstME index with 303.1K followers. To date P.O.D. - Payable On Death has posted 2,085 times, currently less than one post a week. Typical posts draw 3,179 likes and 52 comments, putting engagement at 1.07%.
Pod is a Business account whose 2,085 posts have grown a following of 303.1K on Instagram.
Benchmarked against 1,742 Business accounts with 100K–1M followers, Pod posts a 1.07% engagement rate that is below the median of 1.25%.
One comment lands for every 62 likes, which reads as an audience that mostly engages through likes.
Lately Pod has been publishing less than one post per week.
With 303.1K followers but only 1,133 accounts followed back, Pod shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,100
Based on 303.1K followers and a 1.07% engagement rate, a single sponsored post by Pod is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Pod | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 1.25% |
| Average likes | 3,179 | 2,990 |
| Average comments | 52 | 92 |
| Posts per week | 0.87 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
P.O.D. - Payable On Death is a verified business brand on Instagram, with 303.1K followers.
P.O.D. - Payable On Death posts on Instagram as @pod.
P.O.D. - Payable On Death has 303,103 followers on Instagram (303.1K) as of Jul 15, 2026.
P.O.D. - Payable On Death's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by P.O.D. - Payable On Death average 3,179 likes and 52 comments.
P.O.D. - Payable On Death posts less than once a week on average.
P.O.D. - Payable On Death is registered as a business account on Instagram and is verified.
P.O.D. - Payable On Death is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,085 posts.
2,085
52
Posts / Week
0.87
Growth Score
21.4 / 100
Follower Ratio
267.5×
Engagement
2.03%
Yes. P.O.D. - Payable On Death carries the blue verified badge on Instagram.
A sponsored post from P.O.D. - Payable On Death is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.