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24.4K
Following
101
Total Posts
Engagement Rate
0.65%
Avg Likes
153
Avg Comments
Plume is a Lifestyle brand on Instagram based in United States, tracked in the InstME index with 24.4K followers. Plume has shared 238 posts to date, currently less than one post a week. Engagement runs at 0.65%, or about 153 likes and 5 comments per post.
Counting 24.4K followers and 238 posts, Plumehtx sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Plumehtx's 0.65% engagement rate is in the bottom quarter (median: 3.25%).
Roughly one in 32 likes comes with a comment, a healthy amount of conversation.
On average Plumehtx's video content earns 10.9K views, roughly 45% of the follower base per post.
Posting frequency for Plumehtx sits at less than one post per week.
With 24.4K followers but only 101 accounts followed back, Plumehtx shows the ratio of a well-established account.
Estimated sponsored-post value
$85–$160
Based on 24.4K followers and a 0.65% engagement rate, a single sponsored post by Plumehtx is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Plumehtx | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 3.25% |
| Average likes | 153 | 875 |
| Average comments | 5 | 33 |
| Posts per week | 0.93 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Plumehtx | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.85% |
| Average likes | 153 | 476 |
| Average comments | 5 | 29 |
| Posts per week | 0.93 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Plume is a lifestyle brand based in United States on Instagram, with 24.4K followers.
Plume posts on Instagram as @plumehtx.
Plume has 24,404 followers on Instagram (24.4K) as of Jul 16, 2026.
Plume's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Plume average 153 likes and 5 comments.
Plume posts less than once a week on average.
Plume is registered as a business account on Instagram.
Plume is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 238 posts.
Plume's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
238
5
Avg Views
10,930
Posts / Week
0.93
Growth Score
13 / 100
Engagement
0.64%
A sponsored post from Plume is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
