multi brand store, located in Beirut☀ 📧 ☎️ +961 1 976565-6-7 📱 +961 78 951330
PLUM Concept is a Fashion brand based in Lebanon, with 17.1K followers on Instagram. To date PLUM Concept has posted 1,744 times, currently less than one post a week. Typical posts draw 119 likes and 2 comments, putting engagement at 0.71%.
Plumconcept's Instagram presence spans 1,744 posts and 17.1K followers, profiling it as a Fashion account.
For Fashion accounts with 10K–100K followers, Plumconcept's 0.71% engagement rate is below the median of 1.09%, a read from 7,395 accounts in the InstME index.
Followers leave about one comment for every 68 likes, an audience that mostly engages through likes.
Plumconcept keeps a posting cadence of less than one post per week.
Quality checks give Plumconcept 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Plumconcept follows only 134 accounts while being followed by 17.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$60–$110
Based on 17.1K followers and a 0.71% engagement rate, a single sponsored post by Plumconcept is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Plumconcept | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.09% |
| Average likes | 119 | 243 |
| Average comments | 2 | 19 |
| Posts per week | 0.74 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Plumconcept | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.25% |
| Average likes | 119 | 270 |
| Average comments | 2 | 20 |
| Posts per week | 0.74 | 0.41 |
Median values from 123 accounts in Lebanon with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
PLUM Concept is a fashion brand based in Lebanon on Instagram, with 17.1K followers.
PLUM Concept posts on Instagram as @plumconcept.
PLUM Concept has 17,054 followers on Instagram (17.1K) as of Jul 9, 2026.
PLUM Concept's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by PLUM Concept average 119 likes and 2 comments.
PLUM Concept posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of PLUM Concept's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,744
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Fashion creators in Lebanon, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
17.9K
Engagement
1.63%
PLUM Concept is registered as a business account on Instagram.
PLUM Concept is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,744 posts.
PLUM Concept's profile places the account in Lebanon. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from PLUM Concept is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
