Welcome to the official PlayStation New Zealand Instagram.
Outreach This Creator For FreeFollowers
25.5K
Following
180
Total Posts
Engagement Rate
0.4%
Avg Likes
93
Avg Comments
Reaching 25.5K followers on Instagram, PlayStation New Zealand is a verified Gaming brand based in New Zealand. To date PlayStation New Zealand has posted 1,392 times, currently around 3 posts a week. Posts average 93 likes and 10 comments, an engagement rate of 0.4%.
Tracked in the InstME index, Playstationnz is a Gaming account with 25.5K followers and a back catalogue of 1,392 posts.
Against 824 Gaming accounts with 10K–100K followers in the InstME index, Playstationnz's 0.4% engagement rate lands in the bottom quarter (median: 3.42%).
The audience comments once per 10 likes on average, an unusually discussion-heavy audience.
Video posts from Playstationnz average 2.6K views.
In recent weeks Playstationnz has kept to about 3 posts per week.
Playstationnz keeps its following list short (180) relative to 25.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$89–$170
Based on 25.5K followers and a 0.4% engagement rate, a single sponsored post by Playstationnz is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Playstationnz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 3.42% |
| Average likes | 93 | 1,079 |
| Average comments | 10 | 32 |
| Posts per week | 3.23 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playstationnz | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.59% |
| Average likes | 93 | 372 |
| Average comments | 10 | 16 |
| Posts per week | 3.23 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
PlayStation New Zealand is a verified gaming brand based in New Zealand on Instagram, with 25.5K followers.
PlayStation New Zealand posts on Instagram as @playstationnz.
PlayStation New Zealand has 25,490 followers on Instagram (25.5K) as of Jul 13, 2026.
PlayStation New Zealand's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.42%) for Gaming accounts with 10K–100K followers in the InstME index.
Posts by PlayStation New Zealand average 93 likes and 10 comments.
PlayStation New Zealand posts about 3 times per week on average.
PlayStation New Zealand is registered as a business account on Instagram and is verified.
PlayStation New Zealand is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 1,392 posts.
1,392
10
Avg Views
2,627
Posts / Week
3.23
Growth Score
8 / 100
Engagement
8.89%
PlayStation New Zealand's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. PlayStation New Zealand carries the blue verified badge on Instagram.
A sponsored post from PlayStation New Zealand is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
