@playinstitute
Explore Health CreatorsWelcome to the National Institute for Play. We champion play as a public health necessity! Built to play. Built by Play.
National Institute for Play - Stuart Brown runs a verified Health creator account based in United States with 6.5K followers on Instagram. To date National Institute for Play - Stuart Brown has posted 133 times, currently less than one post a week. Posts average 560 likes and 11 comments, an engagement rate of 8.75%.
Counting 6.5K followers and 133 posts, Playinstitute sits in the InstME index as a Health account.
Compared with 598 other Health accounts with 1K–10K followers in the InstME index, Playinstitute's 8.75% engagement rate is in the top quarter (median: 3.24%).
Comments arrive at about one per 52 likes, a sign of a healthy amount of conversation.
Playinstitute's output runs to less than one post per week.
Estimated sponsored-post value
$91–$170
Based on 6.5K followers and a 8.75% engagement rate, a single sponsored post by Playinstitute is worth an estimated $91–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Playinstitute | Cohort median |
|---|---|---|
| Engagement rate | 8.75% | 3.24% |
| Average likes | 560 | 80 |
| Average comments | 11 | 7 |
| Posts per week | 0.57 | 0.39 |
Median values from 598 Health accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playinstitute | Cohort median |
|---|---|---|
| Engagement rate | 8.75% | 1.23% |
| Average likes | 560 | 37 |
| Average comments | 11 | 3 |
| Posts per week | 0.57 | 0.59 |
Median values from 105 Health accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
National Institute for Play - Stuart Brown is a verified health creator based in United States on Instagram, with 6.5K followers.
National Institute for Play - Stuart Brown posts on Instagram as @playinstitute.
National Institute for Play - Stuart Brown has 6,527 followers on Instagram (6.5K) as of Sep 23, 2026.
National Institute for Play - Stuart Brown's engagement rate is 8.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.24%) for Health accounts with 1K–10K followers in the InstME index.
Posts by National Institute for Play - Stuart Brown average 560 likes and 11 comments.
National Institute for Play - Stuart Brown posts less than once a week on average.
National Institute for Play - Stuart Brown is registered as a creator account on Instagram and is verified.
Total Posts
133
Avg Comments
11
Engagement
1.95%
National Institute for Play - Stuart Brown is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 133 posts.
National Institute for Play - Stuart Brown's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. National Institute for Play - Stuart Brown carries the blue verified badge on Instagram.
A sponsored post from National Institute for Play - Stuart Brown is estimated at $91 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
