The official account of @NFL Twitter:
NFL Play Football is a verified Sports creator. The account has built 57.6K followers on Instagram. The account has published 2,360 posts, currently around 4 posts a week. Typical posts draw 1,136 likes and 13 comments, putting engagement at 1.99%.
As a Sports account, Playfootball reaches 57.6K followers on Instagram across 2,360 published posts.
Playfootball's 1.99% engagement rate is below the median of 2.56% among Sports accounts with 10K–100K followers, measured across 736 accounts in the InstME index.
Comments arrive at about one per 88 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Playfootball sits at about 4 posts per week.
On audience quality, Playfootball lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 471 others against 57.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$400–$750
Based on 57.6K followers and a 1.99% engagement rate, a single sponsored post by Playfootball is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playfootball | Cohort median |
|---|---|---|
| Engagement rate | 1.99% | 2.56% |
| Average likes | 1,136 | 781 |
| Average comments | 13 | 19 |
| Posts per week | 4.41 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
NFL Play Football is a verified sports creator on Instagram, with 57.6K followers.
NFL Play Football posts on Instagram as @playfootball.
NFL Play Football has 57,603 followers on Instagram (57.6K) as of Jul 9, 2026.
NFL Play Football's engagement rate is 1.99%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by NFL Play Football average 1,136 likes and 13 comments.
NFL Play Football posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of NFL Play Football's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NFL Play Football is registered as a creator account on Instagram and is verified.
NFL Play Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,360 posts.
Total Posts
2,360
Avg Comments
13
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
1.19%
Yes. NFL Play Football carries the blue verified badge on Instagram.
A sponsored post from NFL Play Football is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
