The official account of @NFL Twitter:
Followers
57.6K
Following
471
Total Posts
Engagement Rate
1.99%
Avg Likes
1,136
Avg Comments
NFL Play Football is a verified Sports creator. The account has built 57.6K followers on Instagram. The account has published 2,360 posts, currently around 4 posts a week. Typical posts draw 1,136 likes and 13 comments, putting engagement at 1.99%.
As a Sports account, Playfootball reaches 57.6K followers on Instagram across 2,360 published posts.
Playfootball's 1.99% engagement rate is below the median of 2.56% among Sports accounts with 10K–100K followers, measured across 736 accounts in the InstME index.
Comments arrive at about one per 88 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Playfootball sits at about 4 posts per week.
The account follows just 471 others against 57.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$400–$750
Based on 57.6K followers and a 1.99% engagement rate, a single sponsored post by Playfootball is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Playfootball | Cohort median |
|---|---|---|
| Engagement rate | 1.99% | 2.56% |
| Average likes | 1,136 | 781 |
| Average comments | 13 | 19 |
| Posts per week | 4.41 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
NFL Play Football is a verified sports creator on Instagram, with 57.6K followers.
NFL Play Football posts on Instagram as @playfootball.
NFL Play Football has 57,603 followers on Instagram (57.6K) as of Jul 9, 2026.
NFL Play Football's engagement rate is 1.99%, calculated from average likes and comments per post relative to followers. That is below the median of 2.56% for Sports accounts with 10K–100K followers in the InstME index.
Posts by NFL Play Football average 1,136 likes and 13 comments.
NFL Play Football posts about 4 times per week on average.
NFL Play Football is registered as a creator account on Instagram and is verified.
NFL Play Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,360 posts.
Yes. NFL Play Football carries the blue verified badge on Instagram.
2,360
13
Posts / Week
4.41
Growth Score
39.8 / 100
Follower Ratio
122.3×
Engagement
1.19%
A sponsored post from NFL Play Football is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
