FIFA World Cup - Launch Edition is fun, approachable, and authentic. Football’s biggest stage, now in your hands. Exclusively Netflix Games. 🌎🏆
Followers
5.8K
Following
49
Total Posts
Engagement Rate
36.32%
Avg Likes
2,069
Avg Comments
On Instagram, Play FIFA is a verified Sports brand with an audience of 5.8K. To date Play FIFA has posted 50 times, currently around 3 posts a week. Typical posts draw 2,069 likes and 27 comments, putting engagement at 36.32%.
Playfifa operates a Sports account on Instagram, pairing 5.8K followers with 50 posts.
Playfifa records a 36.32% engagement rate, in the top quarter (median: 8.9%) for the 856 Sports accounts with 1K–10K followers tracked in the InstME index.
The audience comments once per 76 likes on average, an audience that mostly engages through likes.
Over recent weeks, Playfifa has published about 3 posts per week.
InstME's audience-quality checks score Playfifa at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Playfifa keeps its following list short (49) relative to 5.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$81–$150
Based on 5.8K followers and a 36.32% engagement rate, a single sponsored post by Playfifa is worth an estimated $81–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playfifa | Cohort median |
|---|---|---|
| Engagement rate | 36.32% | 8.9% |
| Average likes | 2,069 | 208 |
| Average comments | 27 | 14 |
| Posts per week | 2.64 | 0.21 |
Median values from 856 Sports accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Play FIFA is a verified sports brand on Instagram, with 5.8K followers.
Play FIFA posts on Instagram as @playfifa.
Play FIFA has 5,771 followers on Instagram (5.8K) as of Jul 13, 2026.
Play FIFA's engagement rate is 36.32%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 8.9%) for Sports accounts with 1K–10K followers in the InstME index.
Posts by Play FIFA average 2,069 likes and 27 comments.
Play FIFA posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Play FIFA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Play FIFA is registered as a business account on Instagram and is verified.
Play FIFA is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 50 posts.
50
27
Posts / Week
2.64
Growth Score
100 / 100
ER Rank
Top 7%
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.32%
Yes. Play FIFA carries the blue verified badge on Instagram.
A sponsored post from Play FIFA is estimated at $81 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
