Followers
3.2K
Following
688
Total Posts
Engagement Rate
3.62%
Avg Likes
105
Avg Comments
P L A Y E D . is a Brand creator. The account has built 3.2K followers on Instagram. The account has published 688 posts, currently less than one post a week. Typical posts draw 105 likes and 11 comments, putting engagement at 3.62%.
The Brand account Played.br has posted 688 times on Instagram and drawn 3.2K followers.
On average, Played.br's posts earn 105 likes and 11 comments, about one interaction per 28 followers.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Played.br maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$41โ$76
Based on 3.2K followers and a 3.62% engagement rate, a single sponsored post by Played.br is worth an estimated $41โ$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Played.br | Cohort median |
|---|---|---|
| Engagement rate | 3.62% | 5.05% |
| Average likes | 105 | 127 |
| Average comments | 11 | 12 |
| Posts per week | 0.04 | 0.26 |
Median values from 177,679 accounts with 1Kโ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
P L A Y E D . is a brand creator on Instagram, with 3.2K followers.
P L A Y E D . posts on Instagram as @played.br.
P L A Y E D . has 3,213 followers on Instagram (3.2K) as of Jul 10, 2026.
P L A Y E D .'s engagement rate is 3.62%, calculated from average likes and comments per post relative to followers.
Posts by P L A Y E D . average 105 likes and 11 comments.
P L A Y E D . posts less than once a week on average.
P L A Y E D . is registered as a creator account on Instagram.
P L A Y E D . is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 688 posts.
A sponsored post from P L A Y E D . is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
688
11
Posts / Week
0.04
Growth Score
72.4 / 100
Follower Ratio
4.7ร
Engagement
0.15%
