Australian kids lifestyle brand dedicated to play. Thoughtful, elevated pieces made for modern families.
Outreach This Creator For FreeFollowers
7.3K
Following
762
Total Posts
Engagement Rate
0.82%
Avg Likes
51
Avg Comments
PLAYDWELL is a Lifestyle creator based in Australia. The account has built 7.3K followers on Instagram. The account has published 111 posts, currently less than one post a week. Posts average 51 likes and 9 comments, an engagement rate of 0.82%.
Playdwell_ has built an audience of 7.3K followers on Instagram over 111 posts as a Lifestyle account.
Among 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, Playdwell_'s 0.82% engagement rate comes in in the bottom quarter (median: 6.8%).
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Playdwell_'s output runs to less than one post per week.
Estimated sponsored-post value
$26–$48
Based on 7.3K followers and a 0.82% engagement rate, a single sponsored post by Playdwell_ is worth an estimated $26–$48. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Playdwell_ | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 6.8% |
| Average likes | 51 | 170 |
| Average comments | 9 | 16 |
| Posts per week | 0.23 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playdwell_ | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 2.53% |
| Average likes | 51 | 73 |
| Average comments | 9 | 7 |
| Posts per week | 0.23 | 0.46 |
Median values from 1,154 accounts in Australia with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
PLAYDWELL is a lifestyle creator based in Australia on Instagram, with 7.3K followers.
PLAYDWELL posts on Instagram as @playdwell_.
PLAYDWELL has 7,327 followers on Instagram (7.3K) as of Apr 27, 2026.
PLAYDWELL's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by PLAYDWELL average 51 likes and 9 comments.
PLAYDWELL posts less than once a week on average.
PLAYDWELL is registered as a creator account on Instagram.
PLAYDWELL is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 111 posts.
PLAYDWELL's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
111
9
Posts / Week
0.23
Growth Score
16.4 / 100
Follower Ratio
9.6×
13.6K
Engagement
0.91%
A sponsored post from PLAYDWELL is estimated at $26 to $48. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
