It’s time to let it Bloom 🌸✨ Blooms by Play-Doh. Available Now 🌷
Outreach This Creator For FreePlay-Doh runs a verified business account account with 301.9K followers on Instagram. Play-Doh has shared 635 posts to date, currently around 14 posts a week. Posts average 72,096 likes and 178 comments, an engagement rate of 23.94%.
Playdoh has built an audience of 301.9K followers on Instagram over 635 posts as a business account.
Playdoh averages 72,096 likes and 178 comments per post, roughly one interaction for every 4 of its followers.
One comment lands for every 406 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Playdoh sits at about 14 posts per week, more than one per day.
The account follows just 134 others against 301.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,200–$7,800
Based on 301.9K followers and a 23.94% engagement rate, a single sponsored post by Playdoh is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Playdoh | Cohort median |
|---|---|---|
| Engagement rate | 23.94% | 1.25% |
| Average likes | 72,096 | 2,985 |
| Average comments | 178 | 73 |
| Posts per week | 14.2 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Play-Doh is a verified Instagram brand on Instagram, with 301.9K followers.
Play-Doh posts on Instagram as @playdoh.
Play-Doh has 301,868 followers on Instagram (301.9K) as of Jul 13, 2026.
Play-Doh's engagement rate is 23.94%, calculated from average likes and comments per post relative to followers.
Posts by Play-Doh average 72,096 likes and 178 comments.
Play-Doh posts about 14 times per week on average.
Play-Doh is registered as a business account on Instagram and is verified.
Yes. Play-Doh carries the blue verified badge on Instagram.
A sponsored post from Play-Doh is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
635
Avg Comments
178
Engagement
1.24%
