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Outreach This Creator For FreeFollowers
17.7K
Following
3.6K
Total Posts
Engagement Rate
3.25%
Avg Likes
522
Avg Comments
Reaching 17.7K followers on Instagram, Play De Record is a business account. The account has published 3,014 posts, currently less than one post a week. Engagement runs at 3.25%, or about 522 likes and 55 comments per post.
Playderecord shows up in the InstME index as a business account, 17.7K followers, 3,014 posts.
Playderecord's 3.25% engagement rate ranks above the median among accounts with 10K–100K followers in the InstME index.
At one comment per 10 likes, the ratio points to an unusually discussion-heavy audience.
Playderecord currently publishes less than one post per week.
InstME estimates 5% of Playderecord's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Estimated sponsored-post value
$200–$370
Based on 17.7K followers and a 3.25% engagement rate, a single sponsored post by Playderecord is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Playderecord | Cohort median |
|---|---|---|
| Engagement rate | 3.25% | 1.45% |
| Average likes | 522 | 339 |
| Average comments | 55 | 18 |
| Posts per week | 0.12 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Play De Record is a Instagram brand on Instagram, with 17.7K followers.
Play De Record posts on Instagram as @playderecord.
Play De Record has 17,731 followers on Instagram (17.7K) as of Jul 14, 2026.
Play De Record's engagement rate is 3.25%, calculated from average likes and comments per post relative to followers.
Posts by Play De Record average 522 likes and 55 comments.
Play De Record posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Play De Record's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Play De Record is registered as a business account on Instagram.
A sponsored post from Play De Record is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,014
55
Posts / Week
0.12
Growth Score
65 / 100
ER Rank
Top 37%
53.2K
Engagement
12.85%
