Playboy

With 9M followers across 13,983 posts, Playboy is one of the business accounts tracked in the InstME index.

Typical engagement for Playboy runs to 32,426 likes and 479 comments a post, one interaction per 274 followers.

The audience comments once per 68 likes on average, an audience that mostly engages through likes.

Playboy's recent cadence works out to about 14 posts per week, more than one per day.

Playboy keeps its following list short (405) relative to 9M followers, as established creators and brands tend to.