“Beach with Benefits” Fragrance-forward Haircare & Body Care #PlayaBeauty
Followers
76.6K
Following
101
Total Posts
Engagement Rate
1.17%
Avg Likes
826
Avg Comments
Playa is a verified business account based in United States. The account has built 76.6K followers on Instagram. Playa has shared 75 posts to date, currently around 1 post a week. Posts average 826 likes and 68 comments, an engagement rate of 1.17%.
Playa is a business account whose 75 posts have grown a following of 76.6K on Instagram.
An engagement rate of 1.17% puts Playa below the median for accounts with 10K–100K followers tracked by InstME.
One comment lands for every 12 likes, which reads as an unusually discussion-heavy audience.
Video posts average 55.9K views, reaching roughly 73% of Playa's follower base per post.
Posting frequency for Playa sits at about one post per week.
Playa comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 76.6K followers but only 101 accounts followed back, Playa shows the ratio of a well-established account.
Estimated sponsored-post value
$310–$580
Based on 76.6K followers and a 1.17% engagement rate, a single sponsored post by Playa is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Playa | Cohort median |
|---|---|---|
| Engagement rate | 1.17% | 1.45% |
| Average likes | 826 | 339 |
| Average comments | 68 | 18 |
| Posts per week | 1.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playa | Cohort median |
|---|---|---|
| Engagement rate | 1.17% | 0.9% |
| Average likes | 826 | 193 |
| Average comments | 68 | 10 |
| Posts per week | 1.1 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Playa is a verified Instagram brand based in United States on Instagram, with 76.6K followers.
Playa has 76,627 followers on Instagram (76.6K) as of Jul 16, 2026.
Playa's engagement rate is 1.17%, calculated from average likes and comments per post relative to followers.
Posts by Playa average 826 likes and 68 comments.
Playa posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Playa's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Playa is registered as a business account on Instagram and is verified.
Playa's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Playa carries the blue verified badge on Instagram.
A sponsored post from Playa is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
75
68
Avg Views
55,913
Posts / Week
1.1
Growth Score
23.4 / 100
Engagement
0.31%
