Founded in 1980 by Carl Sagan, Bruce Murray, and Louis Friedman, currently led by @billnye. We save space missions. Become a member today ⬇️
Followers
703.8K
Following
121
Total Posts
Engagement Rate
0.19%
Avg Likes
1,273
Avg Comments
On Instagram, The Planetary Society is a verified business account based in United States with an audience of 703.8K. The Planetary Society has shared 2,393 posts to date, currently around 5 posts a week. Engagement runs at 0.19%, or about 1,273 likes and 47 comments per post.
With 703.8K followers across 2,393 posts, Planetarysociety is one of the business accounts tracked in the InstME index.
Planetarysociety earns a 0.19% engagement rate, in the bottom 17% across accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 27 likes, a healthy amount of conversation.
Planetarysociety keeps a posting cadence of about 5 posts per week.
Quality checks give Planetarysociety 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Planetarysociety keeps its following list short (121) relative to 703.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,600
Based on 703.8K followers and a 0.19% engagement rate, a single sponsored post by Planetarysociety is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Planetarysociety | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.25% |
| Average likes | 1,273 | 2,985 |
| Average comments | 47 | 73 |
| Posts per week | 4.56 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Planetarysociety | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.86% |
| Average likes | 1,273 | 2,003 |
| Average comments | 47 | 56 |
| Posts per week | 4.56 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Planetary Society is a verified Instagram brand based in United States on Instagram, with 703.8K followers.
The Planetary Society posts on Instagram as @planetarysociety.
The Planetary Society has 703,785 followers on Instagram (703.8K) as of Jul 15, 2026.
The Planetary Society's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by The Planetary Society average 1,273 likes and 47 comments.
The Planetary Society posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Planetary Society's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Planetary Society is registered as a business account on Instagram and is verified.
The Planetary Society's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,393
47
Posts / Week
4.56
Growth Score
3.8 / 100
ER Rank
17th
2.1M
Engagement
0%
Yes. The Planetary Society carries the blue verified badge on Instagram.
A sponsored post from The Planetary Society is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
