The most trusted voice in music 〰️ ↓ Click here to read more about any post
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1.7M
Following
1.4K
Total Posts
Engagement Rate
0.15%
Avg Likes
2,454
Avg Comments
On Instagram, Pitchfork is a verified Music brand with an audience of 1.7M. To date Pitchfork has posted 25,210 times, currently around 52 posts a week. Typical posts draw 2,454 likes and 51 comments, putting engagement at 0.15%.
On Instagram, Pitchfork runs a Music account that has published 25,210 posts and gathered 1.7M followers.
For Music accounts with over 1M followers, Pitchfork's 0.15% engagement rate is in the bottom quarter (median: 1.04%), a read from 1,001 accounts in the InstME index.
For roughly every 48 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Pitchfork has published about 52 posts per week, more than one per day.
Pitchfork follows only 1,415 accounts while being followed by 1.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,000–$11,000
Based on 1.7M followers and a 0.15% engagement rate, a single sponsored post by Pitchfork is worth an estimated $6,000–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Pitchfork | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.04% |
| Average likes | 2,454 | 25,754 |
| Average comments | 51 | 441 |
| Posts per week | 51.69 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Pitchfork is a verified music brand on Instagram, with 1.7M followers.
Pitchfork has 1,706,807 followers on Instagram (1.7M) as of Jul 9, 2026.
Pitchfork's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Pitchfork average 2,454 likes and 51 comments.
Pitchfork posts about 52 times per week on average.
Pitchfork is registered as a business account on Instagram and is verified.
Pitchfork is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 25,210 posts.
Yes. Pitchfork carries the blue verified badge on Instagram.
A sponsored post from Pitchfork is estimated at $6,000 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
25,210
51
Posts / Week
51.69
Growth Score
3 / 100
Follower Ratio
1206.2×
Engagement
0.08%
