Welcome to the official Instagram of Pico Copenhagen a danish jewelry and hair accessories est. in 2004
Followers
67.1K
Following
322
Total Posts
Engagement Rate
0.04%
Avg Likes
24
Avg Comments
Pico is a verified Beauty brand based in Denmark, with 67.1K followers on Instagram. The account has published 6,211 posts, currently around 11 posts a week. Engagement runs at 0.04%, or about 24 likes and 0 comments per post.
Tracked in the InstME index, Picostore is a Beauty account with 67.1K followers and a back catalogue of 6,211 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Picostore's 0.04% engagement rate lands in the bottom quarter (median: 0.57%).
For roughly every 73 likes there is one comment, an audience that mostly engages through likes.
Picostore keeps a posting cadence of about 11 posts per week, more than one per day.
Quality checks give Picostore 64/100; around 30% of the audience appears low-quality or inactive, a solid result.
Picostore keeps its following list short (322) relative to 67.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$440
Based on 67.1K followers and a 0.04% engagement rate, a single sponsored post by Picostore is worth an estimated $230–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Picostore | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.57% |
| Average likes | 24 | 134 |
| Average comments | 0 | 12 |
| Posts per week | 10.72 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Picostore | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.99% |
| Average likes | 24 | 270 |
| Average comments | 0 | 9 |
| Posts per week | 10.72 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 20, 2026
Pico is a verified beauty brand based in Denmark on Instagram, with 67.1K followers.
Pico posts on Instagram as @picostore.
Pico has 67,096 followers on Instagram (67.1K) as of Aug 20, 2026.
Pico's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Pico average 24 likes and 0 comments.
Pico posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 30% of Pico's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Pico is registered as a business account on Instagram and is verified.
Pico is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 6,211 posts.
Pico's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,211
0
Posts / Week
10.72
Growth Score
0.8 / 100
Last Post
1 day ago
Predominantly women · mostly 18–34
Typical for Beauty creators in Denmark, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.34%
Yes. Pico carries the blue verified badge on Instagram.
A sponsored post from Pico is estimated at $230 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
