Oysters, wood-fired rotisserie, wine shop, and more in Philadelphia's East Kensington neighborhood from the @dhrestaurants team. 🦪 🪵 🔥 🍷 🧺
Outreach This Creator For FreeReaching 25.5K followers on Instagram, Picnic is a Food brand based in United States. Picnic has shared 256 posts to date, currently less than one post a week. Engagement runs at 0.69%, or about 170 likes and 5 comments per post.
Picnicphilly operates a Food account on Instagram, pairing 25.5K followers with 256 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Picnicphilly's 0.69% engagement rate lands below the median of 0.75%.
The like-to-comment split is roughly 35 to one, indicating a healthy amount of conversation.
Picnicphilly's videos draw about 8.6K views each, around 34% of its followers per post.
Over recent weeks, Picnicphilly has published less than one post per week.
Picnicphilly keeps its following list short (151) relative to 25.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$89–$170
Based on 25.5K followers and a 0.69% engagement rate, a single sponsored post by Picnicphilly is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Picnicphilly | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.75% |
| Average likes | 170 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.9 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Picnicphilly | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.68% |
| Average likes | 170 | 140 |
| Average comments | 5 | 8 |
| Posts per week | 0.9 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Picnic is a food brand based in United States on Instagram, with 25.5K followers.
Picnic posts on Instagram as @picnicphilly.
Picnic has 25,477 followers on Instagram (25.5K) as of Sep 20, 2026.
Picnic's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Picnic average 170 likes and 5 comments.
Picnic posts less than once a week on average.
Picnic is registered as a business account on Instagram.
Picnic is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 256 posts.
Picnic's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
256
Avg Comments
5
Engagement
0.44%
A sponsored post from Picnic is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
