Photay is a verified Music brand. The account has built 20.2K followers on Instagram. Its posts sit across music and tech. The account has published 1,468 posts, currently less than one post a week. Typical posts draw 426 likes and 15 comments, putting engagement at 2.18%.
The Music account Photay has posted 1,468 times on Instagram and drawn 20.2K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Photay's 2.18% engagement rate comes in below the median of 2.47%.
Followers weigh in with a comment about every 29 likes, a healthy amount of conversation.
Posting frequency for Photay sits at less than one post per week.
On audience quality, Photay lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$290
Based on 20.2K followers and a 2.18% engagement rate, a single sponsored post by Photay is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Photay | Cohort median |
|---|---|---|
| Engagement rate | 2.18% | 2.47% |
| Average likes | 426 | 535 |
| Average comments | 15 | 35 |
| Posts per week | 0.1 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Photay is a verified music brand on Instagram, with 20.2K followers.
Photay has 20,190 followers on Instagram (20.2K) as of Jul 10, 2026.
Photay's engagement rate is 2.18%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Photay average 426 likes and 15 comments.
Photay posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Photay's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Photay is registered as a business account on Instagram and is verified.
Photay is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 1,468 posts.
Total Posts
1,468
Avg Comments
15
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
0.15%
Yes. Photay carries the blue verified badge on Instagram.
A sponsored post from Photay is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
