Followers
871.7K
Following
521
Total Posts
Engagement Rate
1.48%
Avg Likes
12,664
Avg Comments
Petzl is a verified Pets brand. The account has built 871.7K followers on Instagram. The account has published 2,601 posts, currently around 3 posts a week. Engagement runs at 1.48%, or about 12,664 likes and 244 comments per post.
Petzl_official is a Pets account on Instagram with 871.7K followers and 2,601 published posts.
Benchmarked against 694 Pets accounts with 100K–1M followers, Petzl_official posts a 1.48% engagement rate that is above the median of 1.06%.
Roughly one in 52 likes comes with a comment, a healthy amount of conversation.
Petzl_official maintains a rhythm of about 3 posts per week.
With 871.7K followers but only 521 accounts followed back, Petzl_official shows the ratio of a well-established account.
Estimated sponsored-post value
$4,500–$8,400
Based on 871.7K followers and a 1.48% engagement rate, a single sponsored post by Petzl_official is worth an estimated $4,500–$8,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Petzl_official | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 1.06% |
| Average likes | 12,664 | 2,332 |
| Average comments | 244 | 55 |
| Posts per week | 2.89 | 0.87 |
Median values from 694 Pets accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Petzl is a verified pets brand on Instagram, with 871.7K followers.
Petzl posts on Instagram as @petzl_official.
Petzl has 871,728 followers on Instagram (871.7K) as of Jul 15, 2026.
Petzl's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is above the median of 1.06% for Pets accounts with 100K–1M followers in the InstME index.
Posts by Petzl average 12,664 likes and 244 comments.
Petzl posts about 3 times per week on average.
Petzl is registered as a business account on Instagram and is verified.
Petzl is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 2,601 posts.
Yes. Petzl carries the blue verified badge on Instagram.
A sponsored post from Petzl is estimated at $4,500 to $8,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,601
244
Posts / Week
2.89
Growth Score
29.6 / 100
Follower Ratio
1673.2×
Engagement
4.24%
