Petfinder is a verified Pets brand. The account has built 50.6K followers on Instagram. Petfinder has shared 115 posts to date, currently less than one post a week. Posts average 296 likes and 3 comments, an engagement rate of 0.59%.
Petfinder has built an audience of 50.6K followers on Instagram over 115 posts as a Pets account.
Petfinder's 0.59% engagement rate is below the median of 0.99% among Pets accounts with 10K–100K followers, measured across 2,822 accounts in the InstME index.
Followers weigh in with a comment about every 96 likes, an audience that mostly engages through likes.
Petfinder maintains a rhythm of less than one post per week.
Audience-quality analysis puts Petfinder at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 31 others against 50.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$180–$330
Based on 50.6K followers and a 0.59% engagement rate, a single sponsored post by Petfinder is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Petfinder | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.99% |
| Average likes | 296 | 239 |
| Average comments | 3 | 10 |
| Posts per week | 0.57 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Petfinder is a verified pets brand on Instagram, with 50.6K followers.
Petfinder has 50,610 followers on Instagram (50.6K) as of Apr 23, 2026.
Petfinder's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 0.99% for Pets accounts with 10K–100K followers in the InstME index.
Posts by Petfinder average 296 likes and 3 comments.
Petfinder posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Petfinder's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Petfinder is registered as a business account on Instagram and is verified.
Sign up in the myPurina app & Purina will donate $5 to the Petfinder Foundation to help shelters & rescues save pets! 👇
Total Posts
115
Avg Comments
3
Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Engagement
7.95%
Petfinder is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 115 posts.
Yes. Petfinder carries the blue verified badge on Instagram.
A sponsored post from Petfinder is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.