★ mercado saturday 2-8 ★ Home of @midcitymercado 💒
Outreach This Creator For FreeFollowers
27.7K
Following
7.5K
Total Posts
Engagement Rate
8.41%
Avg Likes
2,270
Avg Comments
PERSONA is a Home & DIY creator. The account has built 27.7K followers on Instagram. PERSONA has shared 1,043 posts to date, currently less than one post a week. Typical posts draw 2,270 likes and 63 comments, putting engagement at 8.41%.
The Home & DIY account Persona.theshop has posted 1,043 times on Instagram and drawn 27.7K followers.
Persona.theshop's 8.41% engagement rate is in the top quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 36 likes, which reads as a healthy amount of conversation.
Posting frequency for Persona.theshop sits at less than one post per week.
Persona.theshop comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$390–$720
Based on 27.7K followers and a 8.41% engagement rate, a single sponsored post by Persona.theshop is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Persona.theshop | Cohort median |
|---|---|---|
| Engagement rate | 8.41% | 0.75% |
| Average likes | 2,270 | 200 |
| Average comments | 63 | 9 |
| Posts per week | 0.13 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
PERSONA is a home & diy creator on Instagram, with 27.7K followers.
PERSONA posts on Instagram as @persona.theshop.
PERSONA has 27,744 followers on Instagram (27.7K) as of Jul 16, 2026.
PERSONA's engagement rate is 8.41%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by PERSONA average 2,270 likes and 63 comments.
PERSONA posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of PERSONA's followers are low-quality or inactive, giving an audience-quality score of 94/100.
PERSONA is registered as a creator account on Instagram.
PERSONA is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,043 posts.
1,043
63
Posts / Week
0.13
Growth Score
100 / 100
ER Rank
Top 14%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
81.4K
Engagement
0.03%
A sponsored post from PERSONA is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
