Pennzoil is a verified Automotive brand. The account has built 101.7K followers on Instagram. Pennzoil has shared 2,435 posts to date, currently less than one post a week. Posts average 2,261 likes and 56 comments, an engagement rate of 2.28%.
Pennzoil is an Automotive account whose 2,435 posts have grown a following of 101.7K on Instagram.
Compared with 1,181 other Automotive accounts with 100K–1M followers in the InstME index, Pennzoil's 2.28% engagement rate is above the median of 1.12%.
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Pennzoil's output runs to less than one post per week.
On audience quality, Pennzoil lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 101.7K followers but only 750 accounts followed back, Pennzoil shows the ratio of a well-established account.
Estimated sponsored-post value
$810–$1,500
Based on 101.7K followers and a 2.28% engagement rate, a single sponsored post by Pennzoil is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Pennzoil | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 1.12% |
| Average likes | 2,261 | 2,576 |
| Average comments | 56 | 48 |
| Posts per week | 0.19 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pennzoil is a verified automotive brand on Instagram, with 101.7K followers.
Pennzoil has 101,699 followers on Instagram (101.7K) as of Jul 15, 2026.
Pennzoil's engagement rate is 2.28%, calculated from average likes and comments per post relative to followers. That is above the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Pennzoil average 2,261 likes and 56 comments.
Pennzoil posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Pennzoil's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Pennzoil is registered as a business account on Instagram and is verified.
Pennzoil is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,435 posts.
Total Posts
2,435
Avg Comments
56
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.13%
Yes. Pennzoil carries the blue verified badge on Instagram.
A sponsored post from Pennzoil is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
