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Motul is a verified business account on Instagram based in Germany, tracked in the InstME index with 293.1K followers. To date Motul has posted 2,627 times, currently around 4 posts a week. Posts average 8,386 likes and 164 comments, an engagement rate of 2.92%.
The business account Motul has posted 2,627 times on Instagram and drawn 293.1K followers.
Benchmarked against accounts with 100K–1M followers, the 2.92% engagement rate Motul posts is in the top 28%.
Roughly one in 51 likes comes with a comment, a healthy amount of conversation.
Motul maintains a rhythm of about 4 posts per week.
Audience-quality analysis puts Motul at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,437 others against 293.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,000–$5,600
Based on 293.1K followers and a 2.92% engagement rate, a single sponsored post by Motul is worth an estimated $3,000–$5,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Motul | Cohort median |
|---|---|---|
| Engagement rate | 2.92% | 1.25% |
| Average likes | 8,386 | 2,985 |
| Average comments | 164 | 73 |
| Posts per week | 4.26 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Motul | Cohort median |
|---|---|---|
| Engagement rate | 2.92% | 1.18% |
| Average likes | 8,386 | 2,900 |
| Average comments | 164 | 60 |
| Posts per week | 4.26 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Motul is a verified Instagram brand based in Germany on Instagram, with 293.1K followers.
Motul has 293,121 followers on Instagram (293.1K) as of Jul 15, 2026.
Motul's engagement rate is 2.92%, calculated from average likes and comments per post relative to followers.
Posts by Motul average 8,386 likes and 164 comments.
Motul posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Motul's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Motul is registered as a business account on Instagram and is verified.
Motul's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Motul carries the blue verified badge on Instagram.
A sponsored post from Motul is estimated at $3,000 to $5,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,627
Avg Comments
164
876.8K
Engagement
0.07%
