Itโs a great day for hockey. #LetsGoPens
Outreach This Creator For FreeFollowers
2.9M
Following
244
Total Posts
Engagement Rate
0.72%
Avg Likes
20,556
Avg Comments
Pittsburgh Penguins is a verified business account on Instagram, tracked in the InstME index with 2.9M followers. The account has published 15,280 posts, currently around 2 posts a week. Engagement runs at 0.72%, or about 20,556 likes and 172 comments per post.
Penguins has built an audience of 2.9M followers on Instagram over 15,280 posts as a business account.
On average, Penguins's posts earn 20,556 likes and 172 comments, about one interaction per 139 followers.
The comment-to-like ratio works out to one comment per 120 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Penguins sits at about one post per week.
Penguins comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 244 others against 2.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$10,000โ$19,000
Based on 2.9M followers and a 0.72% engagement rate, a single sponsored post by Penguins is worth an estimated $10,000โ$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.| Metric | Penguins | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 1.02% |
| Average likes | 20,556 | 25,711 |
| Average comments | 172 | 376 |
| Posts per week | 1.71 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pittsburgh Penguins is a verified Instagram brand on Instagram, with 2.9M followers.
Pittsburgh Penguins posts on Instagram as @penguins.
Pittsburgh Penguins has 2,884,462 followers on Instagram (2.9M) as of Jul 15, 2026.
Pittsburgh Penguins's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers.
Posts by Pittsburgh Penguins average 20,556 likes and 172 comments.
Pittsburgh Penguins posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Pittsburgh Penguins's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Pittsburgh Penguins is registered as a business account on Instagram and is verified.
Yes. Pittsburgh Penguins carries the blue verified badge on Instagram.
15,280
172
Posts / Week
1.71
Growth Score
14.4 / 100
Audience Score
100 / 100
Engagement
3.91%
A sponsored post from Pittsburgh Penguins is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
