Home of (almost) all your favourite books. #PenguinIndia
Followers
405.5K
Following
697
Total Posts
Engagement Rate
0.66%
Avg Likes
2,619
Avg Comments
Penguin India is a verified Home & DIY creator. The account has built 405.5K followers on Instagram. The account has published 7,194 posts, currently around 6 posts a week. Posts average 2,619 likes and 63 comments, an engagement rate of 0.66%.
Penguinindia is a Home & DIY account on Instagram with 405.5K followers and 7,194 published posts.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Penguinindia posts a 0.66% engagement rate that is in line with the median of 0.63%.
Comments arrive at about one per 42 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
With 405.5K followers but only 697 accounts followed back, Penguinindia shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 405.5K followers and a 0.66% engagement rate, a single sponsored post by Penguinindia is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Penguinindia | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.63% |
| Average likes | 2,619 | 1,415 |
| Average comments | 63 | 30 |
| Posts per week | 6 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 28, 2026
Penguin India is a verified home & diy creator on Instagram, with 405.5K followers.
Penguin India posts on Instagram as @penguinindia.
Penguin India has 405,543 followers on Instagram (405.5K) as of Apr 28, 2026.
Penguin India's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Penguin India average 2,619 likes and 63 comments.
Penguin India posts about 6 times per week on average.
Penguin India is registered as a creator account on Instagram and is verified.
Penguin India is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,194 posts.
Yes. Penguin India carries the blue verified badge on Instagram.
7,194
63
Posts / Week
6
Growth Score
13.2 / 100
Follower Ratio
581.8×
1.1M
Engagement
0%
A sponsored post from Penguin India is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
