Home of (almost) all your favourite books. #PenguinIndia
Penguin India is a verified Home & DIY brand. The account has built 428.7K followers on Instagram. The account has published 7,279 posts, currently around 6 posts a week. Posts average 1,095 likes and 53 comments, an engagement rate of 0.27%.
Penguinindia is a Home & DIY account on Instagram with 428.7K followers and 7,279 published posts.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Penguinindia posts a 0.27% engagement rate that is below the median of 0.63%.
Comments arrive at about one per 21 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
With 428.7K followers but only 707 accounts followed back, Penguinindia shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,800
Based on 428.7K followers and a 0.27% engagement rate, a single sponsored post by Penguinindia is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Penguinindia | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.63% |
| Average likes | 1,095 | 1,415 |
| Average comments | 53 | 30 |
| Posts per week | 5.6 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 2, 2026
Penguin India is a verified home & diy brand on Instagram, with 428.7K followers.
Penguin India posts on Instagram as @penguinindia.
Penguin India has 428,662 followers on Instagram (428.7K) as of Sep 2, 2026.
Penguin India's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Penguin India average 1,095 likes and 53 comments.
Penguin India posts about 6 times per week on average.
Penguin India is registered as a business account on Instagram and is verified.
Penguin India is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,279 posts.
Yes. Penguin India carries the blue verified badge on Instagram.
Total Posts
7,279
Avg Comments
53
Engagement
1.81%
A sponsored post from Penguin India is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
