Followers
174.8K
Following
6.4K
Total Posts
Engagement Rate
0.24%
Avg Likes
322
Avg Comments
Reaching 174.8K followers on Instagram, Pencil and Paper Co is a verified Home & DIY creator. Its posts sit across home & diy and fashion. To date Pencil and Paper Co has posted 4,649 times, currently around 3 posts a week. Engagement runs at 0.24%, or about 322 likes and 95 comments per post.
With 174.8K followers across 4,649 posts, Pencilandpaperco is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Pencilandpaperco's 0.24% engagement rate lands below the median of 0.63%.
Followers leave about one comment for every 3 likes, an unusually discussion-heavy audience.
Pencilandpaperco keeps a posting cadence of about 3 posts per week.
Estimated sponsored-post value
$610–$1,100
Based on 174.8K followers and a 0.24% engagement rate, a single sponsored post by Pencilandpaperco is worth an estimated $610–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Fashion
| Metric | Pencilandpaperco | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.63% |
| Average likes | 322 | 1,415 |
| Average comments | 95 | 30 |
| Posts per week | 2.97 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Pencil and Paper Co is a verified home & diy creator on Instagram, with 174.8K followers.
Pencil and Paper Co posts on Instagram as @pencilandpaperco.
Pencil and Paper Co has 174,774 followers on Instagram (174.8K) as of Apr 24, 2026.
Pencil and Paper Co's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Pencil and Paper Co average 322 likes and 95 comments.
Pencil and Paper Co posts about 3 times per week on average.
Pencil and Paper Co is registered as a creator account on Instagram and is verified.
Pencil and Paper Co is categorized as a home & diy and fashion account in the InstME index, based on the profile's bio and Instagram category across 4,649 posts.
4,649
95
Posts / Week
2.97
Growth Score
4.8 / 100
Follower Ratio
27.4×
493.1K
Engagement
2.09%
Yes. Pencil and Paper Co carries the blue verified badge on Instagram.
A sponsored post from Pencil and Paper Co is estimated at $610 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
