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Followers
50.9K
Following
1.5K
Total Posts
Engagement Rate
0.62%
Avg Likes
163
Avg Comments
Peanut Butter & Co. is a verified Food brand based in United States. The account has built 50.9K followers on Instagram. To date Peanut Butter & Co. has posted 3,130 times, currently less than one post a week. Typical posts draw 163 likes and 154 comments, putting engagement at 0.62%.
As a Food account, Peanutbutterco reaches 50.9K followers on Instagram across 3,130 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Peanutbutterco's 0.62% engagement rate comes in below the median of 0.75%.
One comment lands for every 1 likes, which reads as an unusually discussion-heavy audience.
On average Peanutbutterco's video content earns 15.1K views, roughly 30% of the follower base per post.
Peanutbutterco maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$180–$330
Based on 50.9K followers and a 0.62% engagement rate, a single sponsored post by Peanutbutterco is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Peanutbutterco | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.75% |
| Average likes | 163 | 177 |
| Average comments | 154 | 10 |
| Posts per week | 0.15 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Peanutbutterco | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.68% |
| Average likes | 163 | 140 |
| Average comments | 154 | 8 |
| Posts per week | 0.15 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Peanut Butter & Co. is a verified food brand based in United States on Instagram, with 50.9K followers.
Peanut Butter & Co. posts on Instagram as @peanutbutterco.
Peanut Butter & Co. has 50,886 followers on Instagram (50.9K) as of Jul 15, 2026.
Peanut Butter & Co.'s engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Peanut Butter & Co. average 163 likes and 154 comments.
Peanut Butter & Co. posts less than once a week on average.
Peanut Butter & Co. is registered as a business account on Instagram and is verified.
Peanut Butter & Co. is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,130 posts.
3,130
154
Avg Views
15,086
Posts / Week
0.15
Growth Score
12.4 / 100
Engagement
0.05%
Peanut Butter & Co.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Peanut Butter & Co. carries the blue verified badge on Instagram.
A sponsored post from Peanut Butter & Co. is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
