@SeaLegacy co-founder contributor. Artisan co-founder The official account for Paul Nicklen Please report imposters 🙏💙
Followers
7M
Following
1.6K
Total Posts
Engagement Rate
0.51%
Avg Likes
35,517
Avg Comments
Reaching 7M followers on Instagram, Paul Nicklen is a verified Business brand. To date Paul Nicklen has posted 3,865 times, currently less than one post a week. Typical posts draw 35,517 likes and 439 comments, putting engagement at 0.51%.
Paulnicklen's Instagram presence spans 3,865 posts and 7M followers, profiling it as a Business account.
Paulnicklen has an engagement rate of 0.51%, which is below the median of 1.08% for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
For roughly every 81 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Paulnicklen has published less than one post per week.
InstME estimates 0% of Paulnicklen's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Paulnicklen follows only 1,572 accounts while being followed by 7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$25,000–$46,000
Based on 7M followers and a 0.51% engagement rate, a single sponsored post by Paulnicklen is worth an estimated $25,000–$46,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Paulnicklen | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.08% |
| Average likes | 35,517 | 29,775 |
| Average comments | 439 | 402 |
| Posts per week | 0.32 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Paul Nicklen is a verified business brand on Instagram, with 7M followers.
Paul Nicklen posts on Instagram as @paulnicklen.
Paul Nicklen has 7,003,939 followers on Instagram (7M) as of Jul 15, 2026.
Paul Nicklen's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Paul Nicklen average 35,517 likes and 439 comments.
Paul Nicklen posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Paul Nicklen's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Paul Nicklen is registered as a business account on Instagram and is verified.
Paul Nicklen is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3,865 posts.
3,865
439
Posts / Week
0.32
Growth Score
10.2 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
2.28%
Yes. Paul Nicklen carries the blue verified badge on Instagram.
A sponsored post from Paul Nicklen is estimated at $25,000 to $46,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
