๐Johannesburg, South Africa. ๐ธRepresented by @lampostcreative Probably away from phone.
Outreach This Creator For FreePaul Samuels ๐ธ๐ is a Photography creator based in South Africa, with 6.5K followers on Instagram. Paul Samuels ๐ธ๐ has shared 174 posts to date, currently less than one post a week. Posts average 107 likes and 10 comments, an engagement rate of 1.81%.
Tracked in the InstME index, Paulmsam is a Photography account with 6.5K followers and a back catalogue of 174 posts.
Against 8,536 Photography accounts with 1Kโ10K followers in the InstME index, Paulmsam's 1.81% engagement rate lands in the bottom quarter (median: 5.86%).
For roughly every 10 likes there is one comment, an unusually discussion-heavy audience.
Paulmsam's recent cadence works out to less than one post per week.
InstME's checks rate Paulmsam's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$41โ$76
Based on 6.5K followers and a 1.81% engagement rate, a single sponsored post by Paulmsam is worth an estimated $41โ$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Paulmsam | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 5.86% |
| Average likes | 107 | 150 |
| Average comments | 10 | 13 |
| Posts per week | 0.1 | 0.21 |
Median values from 8,536 Photography accounts with 1Kโ10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulmsam | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 5.73% |
| Average likes | 107 | 168 |
| Average comments | 10 | 16 |
| Posts per week | 0.1 | 0.2 |
Median values from 39 Photography accounts in South Africa with 1Kโ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Paul Samuels ๐ธ๐ is a photography creator based in South Africa on Instagram, with 6.5K followers.
Paul Samuels ๐ธ๐ posts on Instagram as @paulmsam.
Paul Samuels ๐ธ๐ has 6,475 followers on Instagram (6.5K) as of Jul 12, 2026.
Paul Samuels ๐ธ๐'s engagement rate is 1.81%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.86%) for Photography accounts with 1Kโ10K followers in the InstME index.
Posts by Paul Samuels ๐ธ๐ average 107 likes and 10 comments.
Paul Samuels ๐ธ๐ posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Paul Samuels ๐ธ๐'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Paul Samuels ๐ธ๐ is registered as a creator account on Instagram.
Paul Samuels ๐ธ๐ is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 174 posts.
Total Posts
174
Avg Comments
10
More men than women ยท mostly 25โ44
Typical for Photography creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Engagement
36.15%
Paul Samuels ๐ธ๐'s profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Paul Samuels ๐ธ๐ is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
