The Hair Authority 🤍 #PaulMitchell
Outreach This Creator For FreeFollowers
389.7K
Following
30
Total Posts
Engagement Rate
0.23%
Avg Likes
782
Avg Comments
Reaching 389.7K followers on Instagram, Paul Mitchell is a verified Beauty brand. Its posts sit across beauty and tech. Paul Mitchell has shared 210 posts to date, currently around 5 posts a week. Posts average 782 likes and 99 comments, an engagement rate of 0.23%.
Tracked in the InstME index, Paulmitchell is a Beauty account with 389.7K followers and a back catalogue of 210 posts.
Paulmitchell records a 0.23% engagement rate, below the median of 0.47% for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
At one comment per 8 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Paulmitchell has kept to about 5 posts per week.
Paulmitchell scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Paulmitchell keeps its following list short (30) relative to 389.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,400–$2,500
Based on 389.7K followers and a 0.23% engagement rate, a single sponsored post by Paulmitchell is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Paulmitchell | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.47% |
| Average likes | 782 | 1,059 |
| Average comments | 99 | 46 |
| Posts per week | 5.22 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Paul Mitchell is a verified beauty brand on Instagram, with 389.7K followers.
Paul Mitchell posts on Instagram as @paulmitchell.
Paul Mitchell has 389,715 followers on Instagram (389.7K) as of Apr 27, 2026.
Paul Mitchell's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Paul Mitchell average 782 likes and 99 comments.
Paul Mitchell posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Paul Mitchell's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Paul Mitchell is registered as a business account on Instagram and is verified.
Paul Mitchell is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 210 posts.
210
99
Posts / Week
5.22
Growth Score
4.6 / 100
ER Rank
20th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0%
Yes. Paul Mitchell carries the blue verified badge on Instagram.
A sponsored post from Paul Mitchell is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
