Official Paul McCartney account managed by MPL 🐦⬛ ᴛʜᴇ ꜱᴛᴏʀʏ ʙᴇꜰᴏʀᴇ ᴛʜᴇ ꜱᴛᴏʀʏ 🐦⬛ 📲 Text me: +1(212)313-9547
Followers
5.2M
Following
7
Total Posts
Engagement Rate
1.29%
Avg Likes
66,340
Avg Comments
Paul McCartney is a verified business account based in United States, with 5.2M followers on Instagram. The account has published 1,274 posts, currently less than one post a week. Typical posts draw 66,340 likes and 737 comments, putting engagement at 1.29%.
Tracked in the InstME index, Paulmccartney is a business account with 5.2M followers and a back catalogue of 1,274 posts.
Typical engagement for Paulmccartney runs to 66,340 likes and 737 comments a post, one interaction per 78 followers.
The like-to-comment split is roughly 90 to one, indicating an audience that mostly engages through likes.
In recent weeks Paulmccartney has kept to less than one post per week.
Quality checks give Paulmccartney 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Paulmccartney keeps its following list short (7) relative to 5.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$24,000–$44,000
Based on 5.2M followers and a 1.29% engagement rate, a single sponsored post by Paulmccartney is worth an estimated $24,000–$44,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Paulmccartney | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 1.02% |
| Average likes | 66,340 | 25,711 |
| Average comments | 737 | 376 |
| Posts per week | 0.76 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulmccartney | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.81% |
| Average likes | 66,340 | 19,158 |
| Average comments | 737 | 344 |
| Posts per week | 0.76 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Paul McCartney is a verified Instagram brand based in United States on Instagram, with 5.2M followers.
Paul McCartney posts on Instagram as @paulmccartney.
Paul McCartney has 5,206,466 followers on Instagram (5.2M) as of Jul 15, 2026.
Paul McCartney's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers.
Posts by Paul McCartney average 66,340 likes and 737 comments.
Paul McCartney posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Paul McCartney's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Paul McCartney is registered as a business account on Instagram and is verified.
Paul McCartney's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,274
737
Posts / Week
0.76
Growth Score
25.8 / 100
Audience Score
100 / 100
Engagement
2.2%
Yes. Paul McCartney carries the blue verified badge on Instagram.
A sponsored post from Paul McCartney is estimated at $24,000 to $44,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
