London based international Interior Photographer. Bringing design to life through photography.
Outreach This Creator For FreePaul Craig runs a Photography creator account based in United Kingdom with 34K followers on Instagram. The account posts mainly around photography and home & diy topics. Paul Craig has shared 2,373 posts to date, currently around 3 posts a week. Posts average 105 likes and 5 comments, an engagement rate of 0.32%.
Paullmcraig has built an audience of 34K followers on Instagram over 2,373 posts as a Photography account.
Paullmcraig's 0.32% engagement rate is in the bottom quarter (median: 2.46%) among Photography accounts with 10K–100K followers, measured across 3,423 accounts in the InstME index.
Comments arrive at about one per 21 likes, a sign of a healthy amount of conversation.
Paullmcraig maintains a rhythm of about 3 posts per week.
Estimated sponsored-post value
$120–$220
Based on 34K followers and a 0.32% engagement rate, a single sponsored post by Paullmcraig is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Home & DIY
| Metric | Paullmcraig | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 2.46% |
| Average likes | 105 | 523 |
| Average comments | 5 | 25 |
| Posts per week | 2.58 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paullmcraig | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.24% |
| Average likes | 105 | 254 |
| Average comments | 5 | 17 |
| Posts per week | 2.58 | 0.8 |
Median values from 74 Photography accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Paul Craig is a photography creator based in United Kingdom on Instagram, with 34K followers.
Paul Craig posts on Instagram as @paullmcraig.
Paul Craig has 33,985 followers on Instagram (34K) as of Sep 18, 2026.
Paul Craig's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Paul Craig average 105 likes and 5 comments.
Paul Craig posts about 3 times per week on average.
Paul Craig is registered as a creator account on Instagram.
Paul Craig is categorized as a photography and home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,373 posts.
Paul Craig's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,373
Avg Comments
5
Engagement
0%
A sponsored post from Paul Craig is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
