Followers
212.1K
Following
597
Total Posts
Engagement Rate
5.6%
Avg Likes
11,705
Avg Comments
Paramount is a verified Home & DIY brand. The account has built 212.1K followers on Instagram. Its posts sit across home & diy and lifestyle. Paramount has shared 1,849 posts to date, currently around 3 posts a week. Posts average 11,705 likes and 179 comments, an engagement rate of 5.6%.
The Home & DIY account Paramountco has posted 1,849 times on Instagram and drawn 212.1K followers.
Paramountco's 5.6% engagement rate is in the top quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 66 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
The account follows just 597 others against 212.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,000–$5,500
Based on 212.1K followers and a 5.6% engagement rate, a single sponsored post by Paramountco is worth an estimated $3,000–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Paramountco | Cohort median |
|---|---|---|
| Engagement rate | 5.6% | 0.63% |
| Average likes | 11,705 | 1,415 |
| Average comments | 179 | 30 |
| Posts per week | 3.24 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Paramount is a verified home & diy brand on Instagram, with 212.1K followers.
Paramount posts on Instagram as @paramountco.
Paramount has 212,080 followers on Instagram (212.1K) as of Jul 15, 2026.
Paramount's engagement rate is 5.6%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Paramount average 11,705 likes and 179 comments.
Paramount posts about 3 times per week on average.
Paramount is registered as a business account on Instagram and is verified.
Paramount is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,849 posts.
Yes. Paramount carries the blue verified badge on Instagram.
1,849
179
Posts / Week
3.24
Growth Score
100 / 100
Follower Ratio
355.2×
Engagement
0.45%
A sponsored post from Paramount is estimated at $3,000 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
