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1.9M
Following
1.7K
Total Posts
Engagement Rate
0.54%
Avg Likes
10,331
Avg Comments
Reaching 1.9M followers on Instagram, Paper Magazine is a verified Lifestyle brand. Paper Magazine has shared 8,254 posts to date, currently around 4 posts a week. Posts average 10,331 likes and 86 comments, an engagement rate of 0.54%.
Papermagazine operates a Lifestyle account on Instagram, pairing 1.9M followers with 8,254 posts.
Papermagazine records a 0.54% engagement rate, in the bottom quarter (median: 2.43%) for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
For roughly every 121 likes there is one comment, an audience that mostly engages through likes.
Papermagazine currently publishes about 4 posts per week.
Papermagazine keeps its following list short (1,675) relative to 1.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,700–$12,000
Based on 1.9M followers and a 0.54% engagement rate, a single sponsored post by Papermagazine is worth an estimated $6,700–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Papermagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 2.43% |
| Average likes | 10,331 | 54,853 |
| Average comments | 86 | 522 |
| Posts per week | 3.98 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Paper Magazine is a verified lifestyle brand on Instagram, with 1.9M followers.
Paper Magazine posts on Instagram as @papermagazine.
Paper Magazine has 1,915,985 followers on Instagram (1.9M) as of Jul 10, 2026.
Paper Magazine's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Paper Magazine average 10,331 likes and 86 comments.
Paper Magazine posts about 4 times per week on average.
Paper Magazine is registered as a business account on Instagram and is verified.
Paper Magazine is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 8,254 posts.
Yes. Paper Magazine carries the blue verified badge on Instagram.
8,254
86
Posts / Week
3.98
Growth Score
10.8 / 100
Follower Ratio
1143.9×
Engagement
4.92%
A sponsored post from Paper Magazine is estimated at $6,700 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
