We publish a broad and vibrant range of books for audiences of all ages.
Followers
128.5K
Following
992
Total Posts
Engagement Rate
0.38%
Avg Likes
393
Avg Comments
Pan Macmillan runs a verified Publisher brand account with 128.5K followers on Instagram. To date Pan Macmillan has posted 3,820 times, currently around 14 posts a week. Engagement runs at 0.38%, or about 393 likes and 96 comments per post.
Panmacmillan has built an audience of 128.5K followers on Instagram over 3,820 posts as a Publisher account.
On average, Panmacmillan's posts earn 393 likes and 96 comments, about one interaction per 263 followers.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 14 posts per week, more than one per day.
The account follows just 992 others against 128.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$450–$840
Based on 128.5K followers and a 0.38% engagement rate, a single sponsored post by Panmacmillan is worth an estimated $450–$840. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Publisher
| Metric | Panmacmillan | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 1.25% |
| Average likes | 393 | 2,985 |
| Average comments | 96 | 73 |
| Posts per week | 14.28 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Pan Macmillan is a verified publisher brand on Instagram, with 128.5K followers.
Pan Macmillan posts on Instagram as @panmacmillan.
Pan Macmillan has 128,470 followers on Instagram (128.5K) as of Jul 13, 2026.
Pan Macmillan's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers.
Posts by Pan Macmillan average 393 likes and 96 comments.
Pan Macmillan posts about 14 times per week on average.
Pan Macmillan is registered as a business account on Instagram and is verified.
Pan Macmillan is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 3,820 posts.
Yes. Pan Macmillan carries the blue verified badge on Instagram.
3,820
96
Posts / Week
14.28
Growth Score
7.6 / 100
Follower Ratio
129.5×
Engagement
0.12%
A sponsored post from Pan Macmillan is estimated at $450 to $840. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
