Panerai manufactures professional timekeeping instruments rooted in its military diving heritage, designed for adventure.
Outreach This Creator For FreeFollowers
1.3M
Following
183
Total Posts
Engagement Rate
0.26%
Avg Likes
3,376
Avg Comments
Panerai is a verified Travel brand based in Italy, with 1.3M followers on Instagram. The account posts mainly around travel and tech topics. Panerai has shared 682 posts to date, currently around 3 posts a week. Typical posts draw 3,376 likes and 22 comments, putting engagement at 0.26%.
Panerai operates a Travel account on Instagram, pairing 1.3M followers with 682 posts.
Against 165 Travel accounts with over 1M followers in the InstME index, Panerai's 0.26% engagement rate lands below the median of 0.74%.
Followers leave about one comment for every 156 likes, an audience that mostly engages through likes.
Panerai currently publishes about 3 posts per week.
Panerai keeps its following list short (183) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,600–$8,500
Based on 1.3M followers and a 0.26% engagement rate, a single sponsored post by Panerai is worth an estimated $4,600–$8,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Panerai | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.74% |
| Average likes | 3,376 | 15,822 |
| Average comments | 22 | 167 |
| Posts per week | 2.56 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Panerai | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.54% |
| Average likes | 3,376 | 15,578 |
| Average comments | 22 | 204 |
| Posts per week | 2.56 | 1.3 |
Median values from 97 accounts in Italy with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Panerai is a verified travel brand based in Italy on Instagram, with 1.3M followers.
Panerai has 1,314,560 followers on Instagram (1.3M) as of Jul 9, 2026.
Panerai's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Travel accounts with over 1M followers in the InstME index.
Posts by Panerai average 3,376 likes and 22 comments.
Panerai posts about 3 times per week on average.
Panerai is registered as a business account on Instagram and is verified.
Panerai is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 682 posts.
Panerai's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Panerai carries the blue verified badge on Instagram.
682
22
Posts / Week
2.56
Growth Score
5.2 / 100
Follower Ratio
7183.4×
Engagement
0.18%
A sponsored post from Panerai is estimated at $4,600 to $8,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
