Drama, love, and inspiration every FRI & SAT on #OWNTV
Followers
1.5M
Following
512
Total Posts
Engagement Rate
0.08%
Avg Likes
1,077
Avg Comments
On Instagram, Oprah Winfrey Network is a verified business account based in United States with an audience of 1.5M. Oprah Winfrey Network has shared 7,009 posts to date, currently around 1 post a week. Posts average 1,077 likes and 129 comments, an engagement rate of 0.08%.
On Instagram, Owntv runs a business account that has published 7,009 posts and gathered 1.5M followers.
A post from Owntv usually lands 1,077 likes and 129 comments, near one interaction for every 1,230 followers.
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Owntv has kept to about one post per week.
Quality checks give Owntv 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Owntv follows only 512 accounts while being followed by 1.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,200–$9,600
Based on 1.5M followers and a 0.08% engagement rate, a single sponsored post by Owntv is worth an estimated $5,200–$9,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Owntv | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 1,077 | 25,711 |
| Average comments | 129 | 376 |
| Posts per week | 1.22 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Owntv | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.81% |
| Average likes | 1,077 | 19,158 |
| Average comments | 129 | 344 |
| Posts per week | 1.22 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Oprah Winfrey Network is a verified Instagram brand based in United States on Instagram, with 1.5M followers.
Oprah Winfrey Network posts on Instagram as @owntv.
Oprah Winfrey Network has 1,483,843 followers on Instagram (1.5M) as of Jul 15, 2026.
Oprah Winfrey Network's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Oprah Winfrey Network average 1,077 likes and 129 comments.
Oprah Winfrey Network posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Oprah Winfrey Network's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Oprah Winfrey Network is registered as a business account on Instagram and is verified.
Oprah Winfrey Network's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,009
129
Posts / Week
1.22
Growth Score
1.6 / 100
Audience Score
88 / 100
Engagement
0.06%
Yes. Oprah Winfrey Network carries the blue verified badge on Instagram.
A sponsored post from Oprah Winfrey Network is estimated at $5,200 to $9,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
