#1 brand in adventure vans + overland gear. Install centers: CA | CO | AZ | TX | OR owlvans.com | Arizona HQ 📞 (866) 695-8267
Followers
98.8K
Following
1.9K
Total Posts
Engagement Rate
0.24%
Avg Likes
225
Avg Comments
Owl runs a verified Travel brand account based in United States with 98.8K followers on Instagram. The account has published 819 posts, currently around 4 posts a week. Engagement runs at 0.24%, or about 225 likes and 10 comments per post.
Owl.outdoors is a Travel account on Instagram with 98.8K followers and 819 published posts.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Owl.outdoors's 0.24% engagement rate is in the bottom quarter (median: 1.02%).
Roughly one in 23 likes comes with a comment, a healthy amount of conversation.
Lately Owl.outdoors has been publishing about 4 posts per week.
Estimated sponsored-post value
$350–$640
Based on 98.8K followers and a 0.24% engagement rate, a single sponsored post by Owl.outdoors is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Owl.outdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.02% |
| Average likes | 225 | 250 |
| Average comments | 10 | 14 |
| Posts per week | 3.98 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Owl.outdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.82% |
| Average likes | 225 | 174 |
| Average comments | 10 | 9 |
| Posts per week | 3.98 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Owl is a verified travel brand based in United States on Instagram, with 98.8K followers.
Owl posts on Instagram as @owl.outdoors.
Owl has 98,782 followers on Instagram (98.8K) as of Jul 11, 2026.
Owl's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Owl average 225 likes and 10 comments.
Owl posts about 4 times per week on average.
Owl is registered as a business account on Instagram and is verified.
Owl is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 819 posts.
Owl's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Owl carries the blue verified badge on Instagram.
819
10
Posts / Week
3.98
Growth Score
4.8 / 100
Follower Ratio
51.1×
254.9K
Engagement
0.19%
A sponsored post from Owl is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
