@
BrandMagazine
Overland is Australia’s longest running radical literary magazine.
linktr.ee/ovrlndAudience
Browse top profilesFollowers
15K
Following
602
Total Posts
Engagement & Performance
Engagement Rate
0.61%
Avg Likes
91
Avg Comments
What the numbers say about @overlandlitmag
@overlandlitmag has built an audience of 15K followers on Instagram over 903 posts as a Magazine account.
On average, @overlandlitmag's posts earn 91 likes and 1 comments, about one interaction per 163 followers.
The comment-to-like ratio works out to one comment per 85 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
@overlandlitmag vs similar accounts
| Metric | @overlandlitmag | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 1.56% |
| Average likes | 91 | 359 |
| Average comments | 1 | 20 |
| Posts per week | 4.98 | 0.49 |
Median values from 57,657 accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @overlandlitmag's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @overlandlitmag: (91 avg likes + 1 avg comments) ÷ 15,046 followers × 100 ≈ 0.61%.
Frequently asked questions about @overlandlitmag
How many followers does @overlandlitmag have?
@overlandlitmag has 15,046 followers on Instagram (15K) as of Jul 10, 2026.
What is @overlandlitmag's engagement rate?
@overlandlitmag's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers.
How many likes does @overlandlitmag average per post?
Posts by @overlandlitmag average 91 likes and 1 comments.
How often does @overlandlitmag post on Instagram?
@overlandlitmag posts about 5 times per week on average.
Is @overlandlitmag a business or creator account?
@overlandlitmag is registered as a business account on Instagram.
