An architecture and design publication exploring how locality shapes homes, interiors, and spaces. Founded by @aidananderson.
thelocalproject.com.au/link-in-bio/Followers
1.8M
Following
3.7K
Total Posts
Engagement Rate
0.08%
Avg Likes
1,413
Avg Comments
Thelocalproject has built an audience of 1.8M followers on Instagram over 10,234 posts as a Home & DIY account.
Compared with 33 other Home & DIY accounts with over 1M followers in the InstME index, Thelocalproject's 0.08% engagement rate is in the bottom quarter (median: 0.38%).
The comment-to-like ratio works out to one comment per 131 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 3,732 others against 1.8M followers — a ratio typical of established creators and brands.
| Metric | Thelocalproject | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.38% |
| Average likes | 1,413 | 16,457 |
| Average comments | 11 | 100 |
| Posts per week | 0.34 | 4.61 |
Median values from 33 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Thelocalproject has 1,767,996 followers on Instagram (1.8M) as of Jul 15, 2026.
Thelocalproject's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Thelocalproject average 1,413 likes and 11 comments.
Thelocalproject posts less than once a week on average.
Thelocalproject is registered as a business account on Instagram.
10,234
11
Avg Views
0
Posts / Week
0.34
Growth Score
1.6 / 100
Followers
2.7M
Engagement
5.2%
