Equipment for discerning vehicle-based explorers. We only sell what we use.
Outreach This Creator For FreeFollowers
339K
Following
861
Total Posts
Engagement Rate
0.11%
Avg Likes
369
Avg Comments
Reaching 339K followers on Instagram, Overland Kitted is an Outdoor & Sporting Goods Company creator. Overland Kitted has shared 218 posts to date, currently less than one post a week. Engagement runs at 0.11%, or about 369 likes and 5 comments per post.
Overlandkitted operates an Outdoor & Sporting Goods Company account on Instagram, pairing 339K followers with 218 posts.
A post from Overlandkitted usually lands 369 likes and 5 comments, near one interaction for every 906 followers.
The like-to-comment split is roughly 68 to one, indicating an audience that mostly engages through likes.
In recent weeks Overlandkitted has kept to less than one post per week.
Overlandkitted keeps its following list short (861) relative to 339K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,200–$2,200
Based on 339K followers and a 0.11% engagement rate, a single sponsored post by Overlandkitted is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Overlandkitted | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 369 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 0.11 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Overland Kitted is a outdoor & sporting goods company creator on Instagram, with 339K followers.
Overland Kitted posts on Instagram as @overlandkitted.
Overland Kitted has 339,008 followers on Instagram (339K) as of Jul 9, 2026.
Overland Kitted's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Overland Kitted average 369 likes and 5 comments.
Overland Kitted posts less than once a week on average.
Overland Kitted is registered as a creator account on Instagram.
Overland Kitted is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 218 posts.
A sponsored post from Overland Kitted is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
218
5
Posts / Week
0.11
Growth Score
2.2 / 100
Follower Ratio
393.7×
Engagement
76.92%
