The app for exploring the outdoors 🌱 Tag @alltrails to be featured! 📸
Followers
737.4K
Following
1.5K
Total Posts
Engagement Rate
0.17%
Avg Likes
1,260
Avg Comments
Alltrails is a verified business account, with 737.4K followers on Instagram. To date Alltrails has posted 3,719 times, currently less than one post a week. Posts average 1,260 likes and 14 comments, an engagement rate of 0.17%.
Tracked in the InstME index, Alltrails is a business account with 737.4K followers and a back catalogue of 3,719 posts.
Typical engagement for Alltrails runs to 1,260 likes and 14 comments a post, one interaction per 579 followers.
The like-to-comment split is roughly 89 to one, indicating an audience that mostly engages through likes.
Alltrails keeps a posting cadence of less than one post per week.
Alltrails keeps its following list short (1,528) relative to 737.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,600–$4,800
Based on 737.4K followers and a 0.17% engagement rate, a single sponsored post by Alltrails is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Alltrails | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.25% |
| Average likes | 1,260 | 2,985 |
| Average comments | 14 | 73 |
| Posts per week | 0.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Alltrails is a verified Instagram brand on Instagram, with 737.4K followers.
Alltrails has 737,436 followers on Instagram (737.4K) as of Jul 9, 2026.
Alltrails's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Alltrails average 1,260 likes and 14 comments.
Alltrails posts less than once a week on average.
Alltrails is registered as a business account on Instagram and is verified.
Yes. Alltrails carries the blue verified badge on Instagram.
A sponsored post from Alltrails is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,719
14
Posts / Week
0.71
Growth Score
3.4 / 100
Follower Ratio
482.6×
Engagement
0.04%
