Sports & Culture, The Right Way 🇺🇸
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351.7K
Following
199
Total Posts
Engagement Rate
1.47%
Avg Likes
4,972
Avg Comments
OutKick runs a verified Sports & recreation brand account based in United States with 351.7K followers on Instagram. The account has published 12,095 posts, currently around 49 posts a week. Posts average 4,972 likes and 194 comments, an engagement rate of 1.47%.
Outkickthecoverage is a Sports & recreation account on Instagram with 351.7K followers and 12,095 published posts.
Outkickthecoverage's average post pulls 4,972 likes and 194 comments, roughly one interaction per 68 followers.
Roughly one in 26 likes comes with a comment, a healthy amount of conversation.
On average Outkickthecoverage's video content earns 89.5K views, roughly 25% of the follower base per post.
Outkickthecoverage's output runs to about 49 posts per week, more than one per day.
With 351.7K followers but only 199 accounts followed back, Outkickthecoverage shows the ratio of a well-established account.
Estimated sponsored-post value
$1,800–$3,400
Based on 351.7K followers and a 1.47% engagement rate, a single sponsored post by Outkickthecoverage is worth an estimated $1,800–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports & recreation
| Metric | Outkickthecoverage | Cohort median |
|---|---|---|
| Engagement rate | 1.47% | 1.25% |
| Average likes | 4,972 | 2,985 |
| Average comments | 194 | 73 |
| Posts per week | 48.71 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Outkickthecoverage | Cohort median |
|---|---|---|
| Engagement rate | 1.47% | 0.86% |
| Average likes | 4,972 | 2,003 |
| Average comments | 194 | 56 |
| Posts per week | 48.71 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
OutKick is a verified sports & recreation brand based in United States on Instagram, with 351.7K followers.
OutKick posts on Instagram as @outkickthecoverage.
OutKick has 351,689 followers on Instagram (351.7K) as of Jul 15, 2026.
OutKick's engagement rate is 1.47%, calculated from average likes and comments per post relative to followers.
Posts by OutKick average 4,972 likes and 194 comments.
OutKick posts about 49 times per week on average.
OutKick is registered as a business account on Instagram and is verified.
OutKick is categorized as a sports & recreation account in the InstME index, based on the profile's bio and Instagram category across 12,095 posts.
OutKick's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
12,095
194
Avg Views
89,516
Posts / Week
48.71
Growth Score
29.4 / 100
Engagement
0%
Yes. OutKick carries the blue verified badge on Instagram.
A sponsored post from OutKick is estimated at $1,800 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
