Official account of Oklahoma football. 7 national championships. 50 conference titles. 7 Heismans.
Followers
622K
Following
616
Total Posts
Engagement Rate
2.7%
Avg Likes
16,492
Avg Comments
Reaching 622K followers on Instagram, Oklahoma Football is a verified Sports brand based in United States. Oklahoma Football has shared 11,499 posts to date, currently around 16 posts a week. Typical posts draw 16,492 likes and 294 comments, putting engagement at 2.7%.
On Instagram, Ou_football runs a Sports account that has published 11,499 posts and gathered 622K followers.
Ou_football has an engagement rate of 2.7%, which is above the median of 1.48% for Sports accounts with 100K–1M followers, based on 319 accounts in the InstME index.
The like-to-comment split is roughly 56 to one, indicating a healthy amount of conversation.
Over recent weeks, Ou_football has published about 16 posts per week, more than one per day.
InstME estimates 0% of Ou_football's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Ou_football follows only 616 accounts while being followed by 622K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,900–$11,000
Based on 622K followers and a 2.7% engagement rate, a single sponsored post by Ou_football is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ou_football | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 1.48% |
| Average likes | 16,492 | 4,134 |
| Average comments | 294 | 59 |
| Posts per week | 15.94 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ou_football | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 1% |
| Average likes | 16,492 | 2,552 |
| Average comments | 294 | 30 |
| Posts per week | 15.94 | 1.22 |
Median values from 50 Sports accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Oklahoma Football is a verified sports brand based in United States on Instagram, with 622K followers.
Oklahoma Football posts on Instagram as @ou_football.
Oklahoma Football has 622,046 followers on Instagram (622K) as of Jul 15, 2026.
Oklahoma Football's engagement rate is 2.7%, calculated from average likes and comments per post relative to followers. That is above the median of 1.48% for Sports accounts with 100K–1M followers in the InstME index.
Posts by Oklahoma Football average 16,492 likes and 294 comments.
Oklahoma Football posts about 16 times per week on average.
InstME's audience-quality analysis estimates about 0% of Oklahoma Football's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Oklahoma Football is registered as a business account on Instagram and is verified.
11,499
294
Posts / Week
15.94
Growth Score
54 / 100
ER Rank
Top 32%
Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
669.5K
Engagement
0.1%
Oklahoma Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 11,499 posts.
Oklahoma Football's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Oklahoma Football carries the blue verified badge on Instagram.
A sponsored post from Oklahoma Football is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
