ˈotɾa / oh-trah Hand designed in Australia. Adored worldwide. Led by @lindamhammond Worldwide Express Shipping | Sign up for 10% off
Followers
35.6K
Following
150
Total Posts
Engagement Rate
0.03%
Avg Likes
3
Avg Comments
Reaching 35.6K followers on Instagram, Otra Eyewear is a verified business account based in Australia. The account has published 583 posts, currently less than one post a week. Typical posts draw 3 likes and 7 comments, putting engagement at 0.03%.
With 35.6K followers across 583 posts, Otraeyewear is one of the business accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Otraeyewear's 0.03% engagement rate lands in the bottom 1%.
Over recent weeks, Otraeyewear has published less than one post per week.
InstME's audience-quality checks score Otraeyewear at 64/100, with an estimated 30% low-quality or inactive followers, a solid result.
Otraeyewear keeps its following list short (150) relative to 35.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$120–$230
Based on 35.6K followers and a 0.03% engagement rate, a single sponsored post by Otraeyewear is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Otraeyewear | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 0.46 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Otraeyewear | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.66% |
| Average likes | 3 | 158 |
| Average comments | 7 | 9 |
| Posts per week | 0.46 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Otra Eyewear is a verified Instagram brand based in Australia on Instagram, with 35.6K followers.
Otra Eyewear posts on Instagram as @otraeyewear.
Otra Eyewear has 35,597 followers on Instagram (35.6K) as of Jul 15, 2026.
Otra Eyewear's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Otra Eyewear average 3 likes and 7 comments.
Otra Eyewear posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Otra Eyewear's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Otra Eyewear is registered as a business account on Instagram and is verified.
Otra Eyewear's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
583
7
Posts / Week
0.46
Growth Score
0.6 / 100
ER Rank
1th
Engagement
4.87%
Yes. Otra Eyewear carries the blue verified badge on Instagram.
A sponsored post from Otra Eyewear is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
