🙌🏾 900k+ across socials 📚 3x Best selling cookbooks ➡️ #originalflavacookbook 🍽️
Followers
249.9K
Following
2.3K
Total Posts
Engagement Rate
0.48%
Avg Likes
1,106
Avg Comments
Craig & Shaun McAnuff is a verified Lifestyle creator. The account has built 249.9K followers on Instagram. Craig & Shaun McAnuff has shared 4,325 posts to date, currently around 1 post a week. Posts average 1,106 likes and 81 comments, an engagement rate of 0.48%.
Counting 249.9K followers and 4,325 posts, Originalflava sits in the InstME index as a Lifestyle account.
Compared with 826 other Lifestyle accounts with 100K–1M followers in the InstME index, Originalflava's 0.48% engagement rate is in the bottom quarter (median: 2.99%).
Followers weigh in with a comment about every 14 likes, an unusually discussion-heavy audience.
Originalflava maintains a rhythm of about one post per week.
With 249.9K followers but only 2,314 accounts followed back, Originalflava shows the ratio of a well-established account.
Estimated sponsored-post value
$870–$1,600
Based on 249.9K followers and a 0.48% engagement rate, a single sponsored post by Originalflava is worth an estimated $870–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Originalflava | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 2.99% |
| Average likes | 1,106 | 7,188 |
| Average comments | 81 | 111 |
| Posts per week | 1.37 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Craig & Shaun McAnuff is a verified lifestyle creator on Instagram, with 249.9K followers.
Craig & Shaun McAnuff posts on Instagram as @originalflava.
Craig & Shaun McAnuff has 249,858 followers on Instagram (249.9K) as of Jul 15, 2026.
Craig & Shaun McAnuff's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.99%) for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by Craig & Shaun McAnuff average 1,106 likes and 81 comments.
Craig & Shaun McAnuff posts about 1 time per week on average.
Craig & Shaun McAnuff is registered as a creator account on Instagram and is verified.
Craig & Shaun McAnuff is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,325 posts.
4,325
81
Posts / Week
1.37
Growth Score
9.6 / 100
Follower Ratio
108.0×
Engagement
1.1%
Yes. Craig & Shaun McAnuff carries the blue verified badge on Instagram.
A sponsored post from Craig & Shaun McAnuff is estimated at $870 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
